Alaska Stock Images offers flexibility in using professional imagery for commercial advertising, editorial and corporate use. We offer both Royalty-Free and Rights-Managed imagery. While it may seem that price and licensing use are the main differences between the two, there are other factors to be considered when choosing between Rights-Managed images and Royalty-Free. We suggest you familiarize yourself of the differences between the two types of images. Not using the right type of image on certain projects can easily get you embarrassed and may potentially lose you your client.

Here are the differences at a glance, but please review the comparison chart below and the links to read about each factor.

RIGHTS MANAGED (RM)

When should you choose a rights-managed image?
Clients generally choose rights-managed images when the image will be used for a high-profile project such as print advertising, brochure & catalog covers, retail products and more. Higher licensing fees & the fact that the use of rights-managed images is tracked, help prevent these images from saturating the market and therefore help reduce potential conflicts of use. Alaska Stock Images offers a greater selection of Rights-Managed images.

• INTENDED USE: brochure, print advertisement, billboard, etc.
• USE SIZE: 1/4 page, full page, double page, etc.
• PLACEMENT OF IMAGE: inside, cover, etc.
• PRESS RUN OR CIRCULATION: 5,000 brochures or an ad in a 250,000 press run magazine.
• DURATION OF THE USE: One-time, Six months, one year etc.
• GEOGRAPHICAL DISTRIBUTION: Local, Regional, National or International.

ROYALTY-FREE (RF)

When should I choose royalty-free images?
"Royalty-free" means that you pay only once for an image that can be used for multiple projects over an unlimited period of time. Since royalty-free products are less expensive and are sold on a completely non-exclusive basis, there is always a potential for conflict with your competitor using the same image or seeing the same image in other uses within the same media. Our clients typically choose to use the royalty-free images for smaller, complimentary uses rather than making them the primary focus.

How are the fees calculated?
Fees for royalty-free images are based only on the file size selected for purchase.

While it seems that price and delivery methods are the only difference, there are other factors to be considered when choosing between Rights-Managed images and Royalty-Free. We suggest you familiarize yourself of the differences between the two types of images. Not using the right type of image on certain projects can easily get you embarrassed and may potentially lose you your client. Here are the differences at a glance, but please use the links to read about each factor. The top two are THE most important factors you need to be aware of.

You are protected from competitors Using the same image	Rights/Conflict Protection	None
Top-notch images via high-res scans or transparencies	Quality	Top-notch images available as high-res scans only
Alaska Stock has over 275,000 rights-controlled images to choose from	Amount of images	Alaska Stock has about 1000 images
One-time rights for specific uses	License/Uses	Almost unlimited rights *
Based on usage. Small use, small fee; big use, bigger fee	Cost	Based on file size purchased (3 sizes, 3 prices)
Many ways: print catalogs, CD’s website, custom research, one-hour web posting/e-mail	Research	Searchable on our website or purchase CD
Free use from our website, CD’s or print catalog	Comps	Free use from website or CD’s
Same day digital files via FTP, e-mail. Next day for transparencies	Delivery of images	Download from web site or purchase CD

Conflict Protection
This is by far THE MAJOR and most critical difference between Rights-Managed and Royalty-Free imagery no matter who you are buying it from. Alaska Stock keeps a complex database of all sales made from our Gold Collection of rights-managed images. This database shows all sales made, dates of use, end client, industry and more. This protects YOU against use by a competitor and allows you to have full knowledge of the use of an image by anyone.

Our Alaskan-Express royalty-free collection, (and other agencies selling royalty-free images) have absolutely no control over who uses the images, for what purpose or during what time period. So your biggest competitor could use the exact same Royalty-Free image you are using or someone not in the same field could have their ad appear on the same page as yours, with the same photo. Does it matter if your project uses the same image as someone in the same industry? Sometimes it doesn’t if the image is used inside on a small press-run, local project. But if it’s a higher profile image, like the cover of a brochure, or national print ad it would be very embarrassing to have your competitor use the same image.

Quality
All of Alaska Stock’s images, both rights-managed and royalty-free are the highest professional quality obtainable. However, with rights-managed images you may request a transparency in order to get the maximum quality of resolution you desire. This allows you to make larger size reproductions than a typical Royalty-Free digital image. Royalty free images scanned to professional standards but are only available as digital files. These digital files are suitable for a 300 dpi resolution at 9x12 inches.

Types & Amount of Images
Alaska Stock’s Gold Collection of Rights-Managed imagery covers just about every aspect of life in Alaska and the general files in our office provide even a broader scope of imagery. Over 275,000 Alaskan images are available for you to choose from. If you are in need of a specific place or subject matter we most likely have it in this collection.

Our Alaskan Express Royalty-Free section provides a wide range of images which are generally associated with Alaska (wildlife, landscapes, popular cities, recreation, etc.) but does not go into the editorial, story-telling images about specific locations, industries, people etc. The collection also provides a selection called "On White". These are images of people and objects shot on a white background and include a clipping path. These are images of people in dress common to Alaska such as a fisherman, skier, hiker etc. The "On-white" selection also includes commonly used Alaskan objects like outdoor recreation gear (snowshoes, campstove, hats, gloves, fishing lures etc.) Our Alaskan Express collection provides a selection of nearly a thousand images.

License/Uses
Alaska Stock’s Gold Collection of Rights-Managed images are licensed on a per-use basis for specific uses. For instance, one-time use in a 20,000 press run brochure in the beverage industry distributed only in New York. Or… Advertising use for the insurance industry in national magazines with unlimited insertions. This is how we keep track of the usage so no competitor uses the same image in the same industry in the same time period.

With Alaska Stock’s Express Collection of royalty free imagery, you are free to use the image for almost any purpose (see complete RF license) for as long as you want. We do not allow you to use any of our images in a way that may seem pornographic, defamatory, libelous, slanderous or imply that the person in the image endorses a specific product or service.

Cost
Alaska Stock’s Gold Collection of Rights-Managed images are priced according to usage. We take into consideration the size, placement, and forum the image will be used in as well as the uniqueness of the image and price it accordingly. This can range from a few hundred dollars to several thousands depending on use. We attempt to make it as simple as possible.

Alaska Stock’s Express Collection of Royalty-Free imagery is priced ONLY on the file size you purchase:

Research
From our Gold-collection of rights-managed imagery, you have many options to choose from to find the right image: Search yourself using our full-searchable website, our CD catalogs or by going through our print catalogs. All are available free for your use simply by asking. We are also happy to do the research for you. This can be accomplished several ways too. We can search images for you and place them on our web site, in a special location for you . This can often times happen within just an hour of your call. We can also send you transparencies to review via overnight courier as well.

Delivery
Alaskan Express images are available for download once you have added an image(s) to your "cart," entered a credit card number and clicked on "download."

From our Gold-Collection of rights-managed images you may have your selections sent to you via any of the following ways:

• Overnight transparencies--- these must be returned to us after use.

• High-res scans delivered
• Overnight on CD
• FTP
• E-mailed